Print Posted 05/15/2016 in Category 1

The biggest risk to your entrepreneurial success is thinking like most business owners think..

The biggest risk to your entrepreneurial success is thinking like most business owners think..

Feature Interview with Andreas Jones of Combat Business Coaching

"The biggest risk to your success is not the state of the economy, the banks, the marketplace, the government, or your competition, the biggest risk to your entrepreneurial success is thinking like most business owners think."

Service in the US Army forged Andreas’s character. It tested him, tested his endurance, faith, and internal fortitude. He describes it as “a trial by fire” and remains profoundly grateful for it. When he finally left the Army he did so with an astute understanding of self-ownership, implementing a vision, and the value in establishing trust and reputation. Jones applied all that he had learned serving his country to a series of jobs, including that of a VP at SunTrust Bank.

Each of his positions has endowed him with the type of knowledge required to start his own business and to provide a workable schematic for others to follow. Andreas has taken his hard-won Army lessons into the world of business, continuing to learn new skills and insight. Each fresh challenge, project or position has helped him grow into the successful individual he is today. In his coaching and speaking, he spotlights core concepts of leadership, integrity, and discipline. He prepares people to use these traits to execute their ideas and goals with excellence and precision. Andreas inspires his clients to live lives of significance and build legacies of influence.

Combat Business Coaching is the conduit Andreas uses to take the lesson’s he’s learned and transfer them to emerging businessmen and women. Effective leadership is more important today than ever before. Andreas’s mentor John C. Maxwell says, “Everything rises and falls on leadership.” Andreas believes each and every person has the ability to create a life full of success and impact. These accomplishments will extend into business, personal, and spiritual life. They require both time and commitment. Everyone needs some guidance in learning to improve. The greatest form of leadership is self-leadership….To sustain or create a high performing organizations, everyone needs to be a leader; outstanding results occur when individuals are inspired by who they become in achieving their goals and not just by targets or outcomes. When people are inspired and resilient they take responsibility for leading themselves, their teams, their organizations and ultimately their communities.  What are some of the biggest issues that your clients are typically dealing with that cause them to seek an Executive Coach?

Andreas Jones: The reasons for seeking an executive coach are many, but over my career these are some of the recurring reasons why:

  • support individual and organizational change performance, possibly by increasing congruence with the mission;
  • provide adequate support to enable personal transformation and career role transition;
  • support the development of future leaders for the organization via enhanced ability for strategic thinking, providing vision and direction, accelerating change, intellectual honesty, integrity motivating and energizing people, teamwork, and partnering, influencing, delivering results, valuing all people, and/or developing people;
  • provide an adequate container to address a specific problem area or challenge; and
  • Support and facilitate the creation of an organizational culture that values learning, creativity, and continuous improvement.  What is the process you use with your client in a coaching engagement? 

Andreas Jones: The process for the coaching engagement I use is captured in the acronym COACH.

[C] Connect: Build rapport and trust. Review previous action steps.
 [O] Outcome: Coach and client co-create the agenda for the conversation.
 [A] Awareness: Encourage discovery, insights, and shifts in perspective.
 [C] Course: Capture insights and put them into 2-3 action steps.
 [H] Highlight: Review learning and take-away from our conversation.

My coaching is tailored to the individual and the typical partnership is 6-12 months with weekly, bi-weekly or monthly sessions. What are some of the primary results you help your clients achieve?

Andreas Jones: I help business owners who are spending too much time at work to clarify & prioritize their focus so that they can make more money and work a lot less. What are some common misconceptions about being coached?

Andreas Jones:

  • Coaching is primarily for correcting behavior. If people are only coached when they do something wrong, then the objective of coaching is missed. The focus should be on what people are capable of doing and being, and then working toward that end. It’s about building not fixing.
  • Coaching is soft stuff. The leader or manager who avoids the soft stuff usually does so because it is so hard – the work is easy, it’s the people that are difficult. Because people issues can be so challenging, the ill-equipped leader minimizes their importance and labels them soft or “touchy feely”.
  • Coaching is like therapy. Sometimes the coach and the executive being coached fall into the trap of treating the coaching as personal therapy. Rather than focusing on practical steps for improving the executive’s performance at work, sessions are devoted to examining family or relationship problems, other unresolved psychological challenges or even drug or alcohol addictions. These types of issues are usually beyond the scope of the coaching assignment and the qualifications of the coach and are best referred to a professional therapist, lawyer, etc.
  • Coaching is telling people what to do. People don’t usually learn from being told something. They learn best through self-discovery. When a coach tells an executive something, no matter how brilliant, it will most likely make a mild impression. However, when a person discovers something for themselves, it is more likely to have a profound impact. The coach’s job is to help the individual connect to a path that will take them to the answer, not to hand it to them. What does an executive need to bring to the table to receive the most benefit from coaching?

Andreas Jones:

  • They have to understand their business growth can only reflect the quality of their thinking. So they have to deliberately invest time and money on improving and challenging how they think.
  • They have to focus on improvement not activity. They must work at the cause not the effect of their performance.
  • They have to develop the owner before the business. They have to understand their personal growth determines their success. Jim Rohn, one of the most successful entrepreneurs of his generation said ‘if you work hard on your job, you can make a living, but if you work hard on yourself, you can make a fortune.  What experiences lead you to the profession of coaching?

Andreas Jones: The Army had probably the most profound influence on my life because it tested me; tested my endurance, my faith, and my internal fortitude. It was a trial by fire and I am profoundly grateful. Since leaving the Army I have had the opportunity to take those lessons learned there and apply them to my business, as well as, learn new ones.

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